In the early days of
the automotive industry when the familiar giants such as Ford and
General Motors were fledgling operations, they had not incorporated the
manufacture of all vehicular components under one roof. Many
small companies specialized in the manufacture of a particular
component, which they sold to others who specialized in the assembly of
vehicles. An early automobile often had its parts manufactured by
a prodigious number of different manufacturers. One example of a
company which specialized in one vehicular component is the Mifflinburg
Body Company of Mifflinburg, Pennsylvania. The Company produced
wooden car and truck bodies from the years 1917 to 1942. During
the years of its peak production, the Body Company ranked as the second
largest manufacturer of wooden bodies in the United States.
The history of the Mifflinburg Body Company begins
with the founding of the Mifflinburg Buggy Company in 1897. It
was one of seventeen different buggy companies that existed at
different times in Mifflinburg, Pennsylvania, once known as "the buggy
town". The Mifflinburg Buggy Company, owned by A.A. Hopp, Robert
S. Gutelius, and Harry A. Blair, was one of the larger ones, being a
consolidation of several earlier companies. It manufactured
nearly half of the buggies produced by all of the area's buggy
companies.
Harrison Orwig founded the Mifflinburg Body and Gear
Company in 1911 to produce running gears and other parts for
buggies. In 1916 Robert Gutelius and William F. Sterling of the
Mifflinburg Buggy Company bought out the Body and Gear Company and
integrated the operation into the Mifflinburg Buggy Company. The
Company gradually phased out production of buggies and began to produce
mainly wooden truck bodies. By December 29, 1917 when the
partners of the Buggy Company changed the name to Mifflinburg Body
Company, the Company had been completely converted to the manufacture
of bodies for motor vehicles.
Judging from extant copies of catalog No. 1 (1922)
and catalog No. 4 (1927), the Mifflinburg Body Company produced a
varied line of commercial auto bodies: open stake trucks, panel
trucks, estate wagons, convertible truck beds, and insulated truck
bodies, a Mifflinburg specialty.
The crash of 1929 did not immediately affect
production, but soon after that major automobile companies such as the
Ford Motor Company began to make their own bodies. This limited
drastically the sale of bodies by the Mifflinburg Body Company.
In 1932, the Company made its last standard station wagon body, but
continued to make custom and special order bodies for several
years. Truck bodies were still in demand for export because the
Mifflinburg Body was designed to be dismantled and shipped in a flat
compact form.
Production after the Depression consisted mainly of
special orders such as a government order in 1932. In February of
that year the firm received an order for 500 Post Office bodies for
half-ton chassis and in June a similar order for 550 bodies for one and
a half ton chassis. The Company was also awarded a contract in
the same year to produce ambulance bodies for shipment to Hawaii.
The Company produced truck bodies and some special
order station wagons until the 1940-42 bankruptcy. In its best
years the Company had an average daily production of approximately 20
bodies a day. At the peak of production in 1928-29 the firm
grossed approximately $1,000,000 in sales. However, later in the
Depression, the Company began to produce furniture because of the
reduced demand for wooden bodies. This change to furniture
production on February 20, 1933 did not involve any drastic alteration
in the plant because its equipment was basically woodworking and
upholstering machinery.
In December of 1942 the Company was sold to Lewis
Markus of the American Bowling Alley Company of New York. In 1943
the name of the Mifflinburg Body Company was changed to Mifflinburg
Body Works.
The most successful years were a short ten years
(1920-1930) after the firm was founded. The market for the
Company's products was at it apex during the years 1927 to 1929 because
the major automobile companies were becoming important elements in
everyday life, but had not yet applied their more efficient methods of
production to body assembly. In addition, the Mifflinburg Body
Company had certain real advantages. The truck bodies it produced
were especially easy to ship, and the strong sales force promoted the
product throughout the East and Midwest as well as abroad. The
catalogs they had published were well written. The authors left
no stone unturned when discussing the advantages of their product as an
asset to the businessman, and illustrated their points with detailed
and even colored pictures.
Because of the poorly conceived production line and
the lack of standardization in production, the process was appallingly
wasteful of both time and material.
Productions of bodies declined, never again to reach
a peak like the one of 1928, and the attempts to save the Company by
turning to other wood products ultimately failed and the firm went into
bankruptcy.
Thus, the haphazard production methods of the
Mifflinburg Body Company doomed it to being lost among the legions of
early automotive industries which foundered and sank in the backwash of
the major auto companies. By optimizing efficiency of integrated
production, the major automotive manufacturers buried those who did not
do the same.
The complete article can be found in
the March-April, 1973 issue of Antique Automobile.